The quest has begun…
Firstly lets see what Google generates for www.northernbank.co.uk!
Google has brought back a number of different keywords related to, northernbank.co.uk, which some of can be seen in the screenshot below:
This tool is very good, as it shows you the relevance, that each keyword would have to northernbank.co.uk for an advertising campaign. It also shows the local and gobal monthly search for these keywords, which will help me onto the next take of the quest.
I hate not knowing what things mean, espically when it comes to websites. Google have an option box, populated with the words, broad, phrase and exact. What relevance do those words have.. lets try and see what changes. The screenshot above was a search taken with the option set to broad.
The next search shown below was taken with the option set to phrase.
The change “”? That was useful! It actually was, because this option shows the key phrases searched for within a sentence perhaps, that Google has picked out to be relevent. So now we can see which keywords to pick based on the broad key words searched, and now the phrases. Lets move on in are quest to find twelve relevant keywords…
The option this time will be changed to ‘exact’. The screenshot below shows the results:
This times Google adwords is showing the search data based on the keywords searched exactly as displayed above. This gives more data that will be helpful now to finish the quest by having an overview of all the keywords that get the best search numbers, with the use of the three options.
After throwing the data about in my head, using the help of google adwords, and the facillitie to download the results and a comma seperated value file, I have chosen the twelve. See below the chosen ones:
To finish this quest it was a big task, greater than I expected. I took a good amount of time just trying to analyse the data, making my selection based on mainly the local figures, but then bringing in the global figures to back up the choice. There was some major differences in numbers based on the different options, which added more time to in my opinion get twelve keywords that you would expect to be related to northernbank.co.uk!
PS: When on this quest i tryed to find other tools, but they either looked payment or trials, which even from looking at the demo’s where rubbish in comparison to Google Adwords. Google know too much 
The quest has finished… well until next week! Maybe a week off
